Insights on GEO, AI citations, and content optimisation for the AI era.
Understand the signals AI models use to select and cite sources. Learn about structure, authority, data density, and freshness -- the factors that determine whether your content gets cited.
Generative Engine Optimisation (GEO) is how you get your content cited by ChatGPT, Perplexity, and Google AI Overviews. Learn the research, the key factors, and how to start.