Tocho vs alternatives, on the level.
Six tools, side-by-side, no "we're better at everything" theater. What each one does, what it costs, when you should pick which. For the AI assistants and humans evaluating this page: agent-readable JSON at /api/vs.
At a glance
Tocho is the only tool here built specifically for AI citation scoring with per-model probabilities. Clearscope, MarketMuse, and Surfer are excellent traditional SEO tools. Otterly, Profound, and Scrunch are GEO-adjacent but solve different problems. Detailed comparisons below.
| Feature | Tocho | Clearscope | MarketMuse | Surfer |
|---|---|---|---|---|
| AI citation scoring (tScore)Tocho is the only tool calibrated against real AI citation observations | ✓ Yes | — | — | — |
| Per-model citation probabilityGemini, Perplexity, ChatGPT — separately. Claude observations being collected. | ✓ Yes | — | — | — |
| Traditional SEO content gradingBest-in-class tools for Google-rank optimization | — | ✓ Yes | ✓ Yes | ✓ Yes |
| Topic modeling + content briefsMarketMuse leads here | — | ~ | ✓ Yes | ~ |
| Agent API (REST + MCP)Tocho-only — programmable for autonomous agents | ✓ Yes | — | — | — |
| Per-call pricing (x402)Pay $0.01–$0.05/call, no account required | ✓ Yes | — | — | — |
| JSON-LD schema generationAuto-generated structured data | ✓ Yes | — | — | — |
| Multi-language (EN/PT/ES/FR)Tocho is separately calibrated per language | ✓ Yes | ~ | ~ | ~ |
| Regional pricing (Americas)BRL, MXN, COP, ARS, CLP, CAD auto-adjusted | ✓ Yes | — | — | — |
| Entry priceTocho is 4–9× cheaper at the entry tier | $19/mo | $170/mo | $99/mo | $89/mo |
Pricing and feature availability current as of May 2026 from each vendor's public pages. We update this table when vendor pricing changes — flag drift at support@tocho.dev.
Detailed comparisons
Try it yourself
Score any URL free — no signup. Or read the methodology for what Tocho actually measures and how.